Question 5 - How did you attract/address your audience?

On my front cover I have used three colours of black, white and red these colours a carried on throughout my magazine like real media products. I have used a close up image on my front cover to show the daring makeup and to make it striking, this is similar to Billboard magazine I have used the same shot distance and title in the same place. My fonts are simpler that Billboard, but this is because my target audience want a clear look which is easy to read but still makes a statement.  I addressed my audience by using someone of their age as my model and using bold makeup and confident pose and facial expression. I have created a 'GOSSIP FROM THE BRIT AWARDS 2012' icon this is to sell the magazine to my target audience. My target audience are mainstream female teenagers and Trendies they are both interested in the latest music releases and gossip this is a way I have attracted my audience.

From my primary research I found that they associate a pop magazine with the latest artists and bands I have used this throughout my magazine. I have also tried to show this by putting 'THE CHARTS' column into my magazine this shows the latest tracks for that week. The research also showed me that girl models are usually seen in pop magazines I have used this throughout my front cover, contents and double page spread.  The models represent fun and girly. There is also a house style for my magazine of black, white and red.

I have kept the house style throughout my magazine to keep it simple and recognisable I found this from primary audience research. I have chosen images that represent fun , fashion and pop. I have used a small simple text to keep it easy to read and to make it full of content to attract my audience. I have tried to make it look as professional as possible to relate to real media products.

  

Because of my audience feedback I have re-aligned by sell lines so the are all to the left which makes them easy to read and like other pop magazines. I have also met my target audiences needs by making sure the main image isn't over crowded with sell lines, I have tried to shorten them or rearrange them.

To address my target audience I totally rearranged my contents page to make it look more professional and like a pop magazine. I have also included an image of the front cover in my contents page to relate to the genre and to make the page look more realistic. 

The main image stands out

Genre shown by colour

Looks professional

Improve by filling in any gaps

Front cover and colour scheme standout

Images represent pop

Strength The Charts column make my magazine different

Represents young females

Models makeup on front cover standout

Genre shown by sell lines

Colour scheme attracts audience

Good layout

Improve by adding information underneath images